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How can I make wine at home?

Have you ever thought about making your own wine at home? Here we take a look at what is involved. Image Credit Berry simple The process of turning fruit into wine is actually quite simple – if you have yeast and fermented juice, you have the base for a potentially great-tasting bottle of wine. You …

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Do I need a company page on LinkedIn?

LinkedIn is one of the most popular networking websites for professionals, but many companies avoid using it as they don’t think that having an account will benefit them. Image Credit In reality, this can be a big mistake, as LinkedIn is a great way to keep your customers informed about your company, your products, your …

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6 more tips to improve your website

Your website needs to reflect the core principles of your organisation and project a professional, reputable image to all visitors. If you want to gain traction online, these six tips to improve your site will be invaluable and help you achieve your digital aims. Image Credit Capitalise on branding opportunities A website is the perfect …

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Segmentation more relevant than demographics in effective TV programming

Broadcasters have typically used basic demographics to categorise their audience and target their content; however, the reliance on such characteristics fails to appreciate the diverse nature of individual motivation and preference. Image Credit Why demographics are flawed Segmenting audiences through demographic detail is a typical way of targeting TV programmes and schedules, using criteria such …