The website should be where the reader forms their first impression of your business, so it is vital not to write the web copy as if you are just writing filler content. It must direct visitors to do something whether that be buy, book a service or simply get in touch. How to write web copy that actually converts:
Start with Your Audience
Talk to your ideal customer personally. Language they understand with their pain points and get their needs. So, if you have a dog training business to promote, for example – talk about the struggles that pet owners face which your service helps them overcome. For Web Design Dublin, visit https://dublin.nettl.com/web-design/
Keep It Clear and Concise
People scan websites quickly. Keep your writing in short sentences, use bullet lists and clear headings. Do not use jargon just plain, friendly language is always better.
Highlight Benefits, Not Just Features
You should not only list what you provide but also explain how it benefits your customers. Much better than “We conduct group classes” would be: “Make your dog a calm and confident student in any situation.”
Strong call to action (CTA)
Clearly instruct your visitors what to do next: “book a free consultation,” ”download our guide”, or “call now”. Have an obvious CTA on the page.
Build Trust
Share testimonials, reviews, or guarantees. Those real stories from your satisfied customers can be the final piece to slide in and give you a head start.
Good web copy is about more than just making a connection, but pushing users to take action. Make sure it’s short, customer centric and compelling – to create a webpage that sells for you.
+ There are no comments
Add yours