How a DIY website can damage your online presence

There are dozens of DIY website builders around; however, choosing a so-called ‘easy’ option can cause harm to your reputation and damage your online presence. Let’s take a look at the easiest mistakes to make and how to avoid them.

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Inappropriate use of headings

Heading tags are key structural elements rather than simply ways to make the text bigger/bolder. They are important for human readers, search engines, and screen readers. If you remove headings or change all your tags from h1 to h3, for example, you will damage your SEO and make your site less accessible.

Forgetting to include calls to action

It can be easy to assume that your website visitors will know what to do and how, but it is crucial to include calls to action (CTAs) and make it simple for them to be followed.

CTAs are usually presented as buttons, links, or other clickable elements. CTAs guide the user’s journey and behaviour. Effective CTAs can boost conversion rates, generate leads, clinch sales, or increase engagement. They also allow you to track and measure outcomes, user interactions, and conversions.

Lack of consistency throughout the website

It is easy to get carried away with different layouts, colours, background images, fonts, etc; however, a consistent website is what boosts the user experience. Keeping menus, buttons, and links consistent throughout the site helps users find what they need and quickly learn how to interact with your website. This also helps to create a positive impression and build trust.

Web design experts

If you feel that your website needs a refresh or you need a new one but don’t have the skills or time yourself, there are plenty of companies that specialise in web design Surrey and the surrounding areas. Many of these, such as https://www.akikodesign.com/design/web-and-digital/, also have useful online resources.

Focusing on design over content

It is easy to concentrate on design and aesthetics and forget that visitors actually want information, most of which is usually provided in words. Make sure your content is presentable, readable, and drives user interaction.

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