What to know about website traffic

When you’ve got a business blog or brand, it’s important to understand website traffic and the steps you can take to maximise it. Let’s look at some of the key things to know:

1. What is website traffic?

When we talk about website traffic, we’re referring to the people that visit your website. It’s vital to know because it tells us how many people are finding your website, how many of these visits are converting into sales and how many are bouncing away again to another site without completing an action, such as a purchase.

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This data is gathered in the form of website metrics. Businesses can use this data to continually improve their website and linked digital platforms.

2. Why is it important?

The more website traffic you have, the more you can monetise your site and use it to create revenue. The more visitors, the more potential sales, especially if you can optimise your content to maximise those online conversions, or sales. A brand strategy agency, such as www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/, can help you to create the plans that will deliver these benefits.

3. How can I boost website traffic?

There are different tactics and strategies available for boosting website traffic. One way to boost traffic quickly and in the short term is via PPC or online advertising campaigns. These allow you to define your target customers and show advertising that is relevant to them, that encourages them to click through to your site.

The other approach is through Search Engine Optimisation, or SEO. This involves optimising your website with quality content, tagging, social media and other tactics to build your search engine rankings for defined keywords. SEO is a long-term strategy that can build your rankings over time.

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Many businesses will invest in PPC and SEO at the same time to build short and long-term qualified traffic. PPC can be expensive and short-term. SEO is lower-cost and sustainable, but slower.

These three points are a great start for understanding what website traffic is, why it matters to your website, and what you can do to boost it!