Now that we live in the digital age, so many aspects of our daily lives are done online: banking, shopping and even socialising! Some retailers are so focused on digital promotion and a strong online presence that they forget the benefits of a physical presence, even if it is only temporary.
Pop-ups give you the opportunity to engage with customers in a real way, talk to them directly and show them your products.
Proper prior planning
You should plan ahead to ensure that everything runs smoothly. To avoid wasting time and money, plan ahead for signage, stock, and staffing. Also, consider the location and design. For Customised Signage, visit https://treaclefactory.co.uk/services/signage/
The timing is everything
What season or event would be best for your product? You could choose to target Mother’s Day, back-to-school or Christmas gifts. Valentine’s Day can be a busy time for jewellers. The right location and time for your pop-up are crucial. Consider your target audience and where they will be.
Location, location, location
Check footfall numbers and do some research before you go. If there is no traffic, even the most stunning pop-up will not work.
Take notice
It’s one thing to set up the pop-up, but it’s another to get customers interested. You need to get their attention, so they don’t want to walk by. Lighting, music and movement are all effective. Video is a powerful tool. People will respond to a video of any kind, be it a product show reel set to music or an interview of you explaining how your brand was created.
Promo Codes
Don’t forget to promote your pop-up to drive people to the regular online space. Prepare promotional materials to encourage repeat business and brand awareness.
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