Ten interesting branding statistics

It seems that every time you read anything about marketing, it’s about the importance of branding. Let’s look at some of the statistics.

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Timing

It has been scientifically proven that you only have seven seconds to make a first impression. Make them count every time.

Consistency

According to Forbes, consistent brand presentation across all platforms increases revenue by up to 23%.

In addition, brands that consistently present themselves are more likely to increase their visibility by three to four times.

People also expect a consistent experience across all branding channels.

Magazine ads

According to 72% of marketers, you are better off branding your content than using magazine ads. That could amount to quite a substantial financial saving, but check with a branding agency to be sure.

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Colour

It is hardly surprising when there is so much research on the effect colour has on us, but the University of Loyola in Chicago has done research that shows colour improves brand recognition by up to 80%. Some colours are proven to help make more sales than others. Unless you are an expert, don’t waste time; use a marketing agency such as Really Helpful Marketing to help you get it right.

Timing

Exposure of between five and seven times is needed before people will remember your brand. There’s a simple answer there: put yourself where you will be seen.

Growth

A high percentage of business marketers say that branding is the most important factor in growth. Use a branding agency to help you get it right.

Revenue

Consistently presenting a brand is said to increase revenue by 23%. Make sure you are in the face of prospective clients.

Emotions

We may like to think we are rational beings, but businesses do better when they use emotive terms rather than rational, logical marketing messages. Play on people’s emotions by telling them they will get the best-selling gizmo in the world, and your sales will increase.

Video

Research has shown that 64% of us will buy after watching a branded social video. Use the same terms that you use in your written marketing for more consistency.

Brand Awareness

It’s clear that brand awareness is the most important aim of any business. If no one knows about you, how can they buy from you?