We are living in a modern technologically advanced world where the computer and its Artificial Intelligence are part and parcel of our everyday lives. When the 2019 Covid Pandemic struck the whole world and many retail businesses couldn’t offer physical stores for customers to go to when purchasing their clothes, some of the more forward-thinking ones took their business on-line. Creating new websites and promoting their individual clothing Brands via the frenzy of Social Media. Shopping, not only for clothing but food, household essentials, gifts, cards, toiletries and pet products went on-line and the companies that had the help of a professional company like https://www.rycomarketing.ie/seo-services/seo-consultant/ to promote their Brand Identity were the ones that flourished and grew.
Now that the Pandemic is under control with the clever use of an advanced vaccination programme, on-line ordering has remained consistently high and many customers are choosing this easy, convenient method to complete all their shopping needs. A Search Engine Optimisation specialist works together with individual companies to promote their Brand Identity and get them to the top of any Google Search.
Simple terms, words and phrases are cleverly used to catch the attention of Google and specifically written articles containing these terms are promoted, alongside relevant images, their image credits and an Authority Link. An Anchor Text which basically is a blue highlighted word contained in the Article takes the reader to the website of the company being promoted and is part of the clever SEO.