Alcohol is what comes to mind when you think about an event or celebration. Alcohol is a major part of most events, whether it’s at a club, festival or private party. What will the future of such events be, as more and more people, particularly the youth, are turning away from alcohol?
According to the Office for National Statistics, drinking rates have dropped. A staggering 61% of those surveyed said that getting drunk is not cool.
One quarter of 16-24 year olds do not drink alcohol at all. Today, there’s a lot more focus on healthy living and lifestyle options. Being sober is now “cool”, and bars and clubs will be able to adapt their offers to appeal to the non-drinkers of this generation. Businesses are reaching out to non-drinkers by hosting events such as sober raves and alcohol-free bars. To update your bar, consider Finance For Pubs by visiting a site like specialistbusinessfinance.co.uk/hospitality-finance/finance-for-pubs
What does this mean for the bars and pubs? What’s great for the health sector is actually a bit of a nightmare for the alcohol industry. If bars and clubs want to thrive, they have to adapt to this new culture. Soft drinks are only a temporary solution. Coca-Cola doesn’t have a high profit margin, and most people only drink one or two cans in an evening.
Bar owners shouldn’t confuse abstinence with money-saving. Customers won’t settle for a lemonade or a glass of water because they aren’t saving money. Your beverage selection should be exciting and tantalising, just like the offerings for alcohol drinkers.