For many people, the role of the web designer is to create a website that looks nice. The reality of the web designer’s work for small businesses is so much more than that. Here we look at what the web designer does for small businesses and hopefully you will have a better understanding of what they can do for you and what you should expect from your web designer.
Building a Mobile-Responsive Structure
Many users today access the internet on their mobile phones so your website should be designed to reformat on the different screen sizes, making sure that all the features such as the menus, form fields, buttons and text are large enough to read without having to resize or scroll from side to side.
Writing and Organising Page Content
They will organise the pages of your site so that it is easy for visitors to find what they are looking for. They will also write and/or edit text on your site’s pages. The text will have plain headings and contain relevant keywords which will enable search engines to understand what services your business offers.
Setting Up Forms and Booking Functions
For example: contact forms, a calendar for booking, a simple online shop or even an on-line store with stock management and various payment methods. The key point is that the web designer gets these to work for you at the outset of your web site project rather than you trawling through your email on a day to day basis to handle individual inquiries.
Connecting Google Tools
Typically a web designer will also link your new site up to your Google tools i.e. Google Analytics, Google Search Console and Google My Business. Using these tools you can then view where your visitors are coming from and how your local business site ranks for local searches.
Ongoing Maintenance and Security
And don’t forget that website plugins and software require periodic updates to maintain functionality. This must be included in your package as it is crucial to the security of your business website. Even small business websites require constant maintenance and the designer can set up a schedule of updates for you.
Web Designers Near Me is covered in more detail at https://www.nettl.com/uk/web-designers-near-me/.
If these basics are sorted from the start then things should be fine for you down the line.
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