Printed brochures ooze class, especially when they’re printed in vibrant colours on thick, high-quality paper. Yes, other businesses are relying on digital media, but nothing beats the tactile feel of holding and reading a proper brochure.
Digital brochures are not user-friendly
Digital brochures directly exclude customers who are not IT literate, who do not own a smartphone or have eyesight problems. Digital downloads take up space on your devices while pop-ups on live pages are distracting. Not to mention, excessive smartphone use can cause eye strain.
Printed brochures offer excellent value for money
Online marketing campaigns are costly, and many customers are adept at ignoring them, as they are so used to being bombarded by online marketing messages. Printed brochures, produced by a brochure printers Stroud such as https://wheatleyprinters.co.uk/printing-services/marketing-materials/brochure-printers/stroud/ are harder to ignore, being delivered directly to the recipient and physically handled. Often, a printed brochure will drive an increase in website clicks and if vouchers or special discount codes are provided within the brochure, businesses will also experience an uplift in sales.
Pass the time with a printed brochure
Customers appreciate good reading material and picking up and reading a printed brochure at the till point, shop entrance or in a waiting area of their own volition is far less intrusive and more interesting than doom scrolling on a smartphone.
In conclusion
While we must accept that the vast majority of today’s consumers are all but surgically attached to their mobile phone, printed material provides a welcome break, encourages engagement and is universally accessible.
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