How the Attention Economy Changed What Websites Have to Do to Survive 

All a website needed was a contact form and some information about what it did; people would come if they were interested, because there was no real competition for their attention. But all of that has disappeared. It’s gone. It’s not coming back.

Today, someone is exposed to thousands of pieces of competing content every day through a diverse range of media – social media, email, news, video, podcasts, and messaging. There’s more information out there than ever before, but we haven’t become more patient or more willing to engage with things that have friction. In fact, the opposite is true – we have zero patience and zero doubt about hitting the back button or tapping away. We no longer give new websites the benefit of the doubt.

The rules have changed for all of us. If you want to succeed or make money on your website, you have no choice but to adapt.

Gone are the days of gently introducing your visitor to your brand and what you do. You don’t have the luxury of warming them up. Now, the first impression is essentially an interview or audition. It has to be fast and obvious and communicate exactly why someone should care and what they should do next. Anything less results in seconds until the back button is clicked or the tab is closed. For Web Design Swansea, visit https://www.accent-adc.co.uk/service/web-design-swansea 

And when it comes to the actual content you’re presenting on your home page, speed and clarity reign supreme over density. Putting more information like services offered, credentials, or even a testimonial ‘above the fold’ (or on the first screen) is a common attempt to game the process, but it actually demonstrates a basic misunderstanding of today’s field.

Less is often more. This was always true, but never as much as it is now.