Static image ads are fine for the odd campaign, but for the majority of campaigns, HTML5 banners offer a host of additional practical functions.
Animation and Movement
The biggest advantage to HTML5 banners over static image ads is that they can be animated to draw more attention to the banner and the message it is trying to get across. Instead of fading away as the viewer continues to scroll down the page, animated HTML5 banners will grab their attention and hold it until the message has been read.
Clickable Interactive Elements
Interactive elements such as buttons, hover effects and simple forms can also be included in HTML5 banners. As a result, the reader can immediately click on a call-to-action after seeing the ad.
Dynamic Content Swapping
Dynamic content: The banner can include dynamic content, like current prices, countdown timers or offers that are location-based. This content can be updated without having to redesign the entire ad.
Responsive Scaling
One HTML5 banner, many screens: an HTML5 banner can be of one file and changes size to fit on a screen of any size (e.g. desktop or phone). No extra work for you to make separate banner versions for different screen sizes.
Lightweight File Sizes
HTML5 banner ads are often much smaller than a video or GIF file, allowing the ad to load and display properly. There is more on HTML Banner Ads at https://thebannermen.com/banners/animated-ads/html5/.
For animated HTML5 banners, specialises in exactly this format.
HTML5 offers the small business the display advertising option of flexible, measurable, online banners.
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