Social networks are the biggest social phenomenon resulting from the current digital transformation
- It is difficult to consider our day-to-day without the use of social networks, but are we aware of how our habits and routines have changed?
- This data on what social networks mean for society will not leave you indifferent.
- New technologies have revolutionized the way we communicate, but we must not forget the responsibility that comes with such power.
Social networks are the phenomenon that has caused the greatest disruption with the arrival of digital transformation.
Regardless of age, origin or interests, social networks have managed to convince all types of users and become the most used and consulted communication channels.
No one can deny that at least once a day, we check the Facebook wall, read the news through Twitter or see the stories of influencers or friends through Instagram.
Social networks are part of our routine and of our lives, and the potential they present is unknown, although the ambition for growth -as in the case of Facebook- is costing users to lose access.
Data on social networks that you should know
New technologies and mainly, smartphones, have encouraged the use and installation of social networks in our day today.
This entails that data like this is collected:
1. Time spent
We dedicate an average of 2 hours and 15 minutes a day to consulting our social networks, apart from the time we use to surf the Internet.
In total, each month, we spend 68 hours scrolling on our walls, consulting publications and generating content for our profiles.
2. Number of users
According to Hootsuite, social networks have 3.169 million users. Figure that continues to grow year after year and what is an increase of 13 %, compared to the previous year.
3. Percentage of active users per country
According to Statista, 58% of American users of social networks are active, that is, they use their profiles with assiduity, interacting with other users or publishing content.
In the United Kingdom, the percentage of active users is 66%, compared to 46% in Germany.
4. Active users in the main social networks
Facebook continues to be the social network with the largest number of active users per month. According to Hootsuite data, some 2,167 million users interact on Facebook.
YouTube follows with 1,500 million users and the third place is occupied by WhatsApp.
Fox News is the most popular American media outlet on Facebook.
This is demonstrated by the fact that its publications collect 2,400 million monthly reactions, from all users who follow their profile or consult its content.
These data confirm the power that social networks have achieved, becoming an essential communication channel for any person, company or brand with a digital presence.
Despite its power and functionality, we must bear in mind that social networks are a business that seeks profitability and, although they are free, they are nourished by the personal data that we allow them to access.
This does not mean that they are bad or good, only that we must be aware of the permits we give them and the use they can make of our information. And this leads us to launch this question: Have you spent time knowing the use and privacy policies that you approve when you register as a user in a social network?